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WHAM are specialist recycling company. Using cutting edge technolgies, they extract precious raw materials from a variety of industrial waste products. Utilizing extremely advanced methods that have not been seen before in Australia they are set to make some a real impact in industrial waste and the environment.
Our challenge was to create a futuristic environmental look yet remaining corporate. WHAM stands for waste handling & management, a clever play on words yet our research found that most people assumed they were in the cleaning or waste removal business. We kept the strong WHAM name and added the strapline waste to energy.

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From the studio
Working with typography and colour we have created a simple yet powerful logo, that conveyed the clients image in seconds to the viewer.
- InhouseMAD Studio
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